Every commitment app takes your money. They differ in where it goes.
That sounds like a detail. It decides whether anyone profits when you have a bad week — including whether the app does.
See how ours worksThree destinations, and only three
Strip away the branding and every money-on-the-line app sends a forfeited stake to one of three places. Which one tells you more about the product than any feature list.
Into a pot other users split
Everybody stakes, everybody who finishes shares what the people who did not finish put in. You can come out ahead — but only because somebody else had a worse week than you, and the app needs a steady supply of people who fall short for the maths to feel worth it.
To the app
You forfeit to the company running the app. It is the simplest model to build and the one to read most carefully, because the business earns more in exactly the weeks its members do worse. Nobody sets out to want that; the incentive is there regardless of intent.
To a charity you chose
Your miss funds something you already believed in. No user gains from your slip and neither does the app — which is the arrangement we picked, and the reason the name is what it is.
Why the destination is the whole design
A commitment device works by making the future cost of skipping feel real today. Every one of the three models does that. The difference is what the app is quietly rooting for.
If forfeits are revenue, a bad week for you is a good week for the business. If forfeits go into a pot, your good week is funded by someone else's bad one. Both still get you to the gym — but you should know which of them you have signed up to before you find out the hard way.
There is also the question of what happens when you succeed. An app whose income depends on misses has no reason to help you stop missing. One that earns nothing from your forfeit does.
The evidence that stakes work at all is solid and not in dispute here: gym-goers who put their own money on the line kept exercising at higher rates long after the incentive ended (Royer, Stehr & Sydnor, American Economic Journal: Applied Economics, 2015). The question this page asks is not whether to stake. It is where the stake should land.
Ours, in full
You commit to one to three exercise sessions a week, with one flat 100 kr stake on the whole week — never more than one stake a week. Do every session you committed to and you pay 0 kr. Nothing is even held unless you are still short late in the week: finish before then and we never touch your card.
Come up short and the whole 100 kr is donated to the registered charity you picked. It is charged on that charity's own Stripe account, so we never hold your money at any point. The charity keeps 80 kr and pays us a 20 kr platform fee out of it.
There is no subscription, no membership fee and no notice period. Your forfeit is never ours to keep and it never funds an "anti-charity" — the two things the category most often does with it.
Fair questions
Can I make money on Good Either Way?
No, and that is deliberate. There is no pot to win and no payout — the best possible outcome is that you do every session and pay nothing at all. If profit is what you are after, a pot-splitting app is the honest recommendation.
Do you keep my forfeit?
No. Your whole stake is donated to the charity you chose, charged on their own Stripe account, so it never passes through ours. They pay us a 20 kr platform fee out of it.
So you earn more when I fail?
We earn our fee only on a missed week, which is a real incentive and worth naming rather than hiding. Two things bound it: one stake a week is the hard cap, so a bad run cannot escalate, and there is no subscription — a member who never misses again is a member we earn nothing from and still want.
What if I would rather the money went to a cause I dislike?
We do not offer that. The anti-charity trick makes the threat sharper and makes the outcome worse for everyone if you slip. We would rather the money do good on the day you have a bad week.
How much is the stake?
One flat 100 kr on the week, whether you committed to one session or three. Never more than one stake in a week.
One flat stake, one week at a time, and something good happens either way.
See how ours works