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Skip a workout, fund a charity.

Commit to 1–3 exercise sessions a week with one 100 kr stake on the week. Do them all and pay 0 kr. Come up short, and the week's stake goes to a charity you chose.

My weekly promise
Sessions per week
sessions a week

A WEEK, FOR EXAMPLE

0 kr ✓0 kr ✓3
On the line this week100 kr
Hit all 3 →0 kr
♥ Miss the week100 kr → charity

Photos are private — yours alone unless you choose to show one to your buddies.

How Good Either Way works

Good Either Way is a commitment app for exercise, open to members in Norway: commit to one to three sessions a week with one flat 100 kr stake on the whole week. Do every session and pay 0 kr. Miss the week, and the whole 100 kr goes to the charity you chose.

Pick your week

One to three exercise sessions a week, one flat 100 kr stake on the whole week — never more than one stake a week on the line.

Write your checklist

Your exercise plan, in your own words — a free-text checklist only you define.

Show up & snap

Tick an item, snap a proof photo. Private, unless you choose to show your buddies.

Pay 0 kr

Exercise as promised and the week costs nothing. That's the whole idea.

8Sessions
400 krsaved
200 krdonated

Good, either way.

You exercised

You pay 0 kr. Keep your money, keep your streak.

You didn't

Your 100 kr goes to the charity you picked. Someone still had a great week.

Your whole 100 kr is donated. Of it, the charity keeps 80 kr and pays us 20 kr.

  1. Every MondayYour week closesevery session done → banked; short → the week's stake queues for your charity
  2. ThursdayWe hold — only if you're behindfinish before Thursday and we never touch your card
  3. the moment you finishReleasedthe hold comes straight back — every session done, week won
  4. Monday morningWe collect & donatea missed week's stake lands straight in your charity's own account

Who gets the money?

You choose who receives your stake. Here's who's live right now.

Tell a friend

Everyone has a friend that could use a bit of motivation. Not you, of course. You should tell that 'friend' about us.

Built to be fair

One stake a week

At most one 100 kr stake rides on any week — a wobbly week never snowballs.

No subscription. No lock-in.

No membership fee, no notice period — the only thing ever at stake is the week you promised.

One-tap cancel

“I give up — let me off the hook.” Instant. No maze.

Warned first

Always, before any charge. Every single time.

Injured? Pause.

One tap freezes everything. We never push through pain.

Fair questions

Frequently asked questions

What if I just… disappear?

We check on you. Four weeks without a visit and we email to ask if you're ok. Eight weeks, one more honest nudge. At twelve weeks we pause your stakes automatically — we don't charge people who aren't even visiting. Coming back is one tap, whenever.

Can I cheat?

Yes. The photo is a nudge, not a police report — only you ever see it. If you cheat, you're mostly cheating your streak.

Where does my money go?

Your whole 100 kr is donated to your chosen charity, charged straight on their own Stripe account — we never hold it. The charity pays us a 20 kr platform fee.

Is it tax-deductible?

We make no deductibility promises. Donations go direct to the charity; any receipts are theirs to issue.

What if I'm injured?

Tap pause. Stakes and nudges freeze instantly. We never push anyone through pain.

How do I cancel?

One tap: “I give up — let me off the hook.” No maze, no guilt-trip. Gone.

What's the most I can lose?

One 100 kr stake per week — a missed week costs the stake once, no matter how many sessions short it came up. Months have four or five weeks, so that's the most a month can ever settle. Set your sessions lower any time — the change applies from next Monday; the week you're in stays exactly as you promised it.

Is Good Either Way legit?

Yes. Good Either Way is run by Skiwo AS (org 916636660), a company registered in Norway. Payments run through Stripe — we never see or store your card number. Our fee is public: your whole stake is donated to the charity you picked, and they pay us a 20 kr platform fee.

How is Good Either Way different from StickK or Beeminder?

Same family — commitment devices, money on the line. The differences: on Good Either Way your forfeit never funds an "anti-charity" and is never ours to keep — your whole 100 kr goes to a registered charity you picked, straight into their own account (they pay our 20 kr fee out of it). Proof is a private photo we trust you on, nothing is even held unless you're still short on Thursday — finish before then and we never touch your card — the cap is one 100 kr stake a week, and we never prescribe exercises.

Which charities can I pick?

Registered charities that pass two gates: Stripe's identity checks, then a human review by us. Your whole donation lands in the charity's own account — there's no free-text payee, ever. The list grows as partners join, and you can invite your favourite charity from inside the app.

Does putting money on the line actually work?

There's real research behind commitment devices. Gym-goers who staked their own money kept exercising at higher rates long after the incentive ended (Royer, Stehr & Sydnor, American Economic Journal: Applied Economics, 2015), and smokers offered a money-at-stake contract were more likely to quit (Giné, Karlan & Zinman, 2010). We didn't invent the idea — we just made the losing half of it joyful.